Cathy Curby, long-time ETS alumnus and coach, recently produced this interpretive handout to help her visitors at the Arctic National Wildlife Refuge in Alaska. It’s a relatively simple product, intended to be distributed to people who visit Kaktovik (Barter Island) to view Polar Bears. The refuge staff also plan to use it as a downloadable document on the refuge website, and for teachers, students, or anyone else for which a pledge like this would be appropriate.
Although polar bears have been "overused" as a climate change icon, and the standard advice for communicators is to help audiences appreciate the effects of climate change in their own locations, the Arctic Refuge is in the opposite position because polar bears ARE their local focus. This pledge is an attempt to inspire those who come to see polar bears, to reduce their fossil fuel use for the benefit of polar bears, reminding them it will help provide benefits near visitors’ homes, as well.